Creating a blog used to be akin to writing in your journal. People would share little anecdotes, experiences, or just talk about their day. What makes blogs so different, and possibly so popular, is that they can be shared with virtually anyone in the world by being posted online. Mom is now able to see what new adventures you are having away at school, friends can view pictures from your recent travels, and grandma and grandpa get to watch videos of the baby’s first steps. Recently, however, business blogging has become increasingly popular among both small companies as well as global corporations.
Southwest Airlines, for example, has created an extremely successful blog filled with videos, images, polls, and general news. It is a great way to communicate with customers and employees, as well as community members or other stakeholders. Apple, Gap, and Borders are just a few of the companies following in Southwest’s footsteps.
Perhaps one of the most overlooked aspects of a professional blog is how quick and simple it can be. Many blogging sites are free and it is easy for multiple employees to update the content as often as necessary. Furthermore, "their non-technical nature has allowed mass mainstream audiences to become fully involved with Internet communities"(3). Business blogs can also help increase brand awareness especially among young, influential consumers as a result of greater visibility on Search Engines due to the frequently updated and focused content. The availability for fast correspondence between employees and consumers can also be valuable to both parties. All of these benefits and many more help to explain why blogging is becoming such a popular operation in many firms.
2. http://www.contentrobot.com/the-5-advantages-of-business-blogging
4. http://www.hosting-netexplorers.co.uk/blog/web-marketing/the-10-business-benefits-of-blogging/
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